Leadership approaches & credentials

I am a strategic and hands-on design leader with many years of experience building and scaling high-performing, multidisciplinary teams across startups, agencies, consultancies, and global enterprises.

I have led design, product, and innovation teams at BCG X, Barclays, Great Fridays and Seren, driving strategic vision, fostering inclusive and high-impact design cultures, and mentoring the next generation of leaders

Adept at aligning executive stakeholders and guiding teams through complex challenges, I combine strategic foresight with hands-on leadership to deliver transformative products, services, and experiences.

My leadership principles

Build signposts, not roads

Empower teams and individuals to take ownership of their work, growth and the path to impact

Embrace challenge & perspectives

Open feedback, collaboration and diverse views make teams and solutions stronger

Enable connections & deep understanding

Sharing strengths, motivations and goals helps build culture & growth

Support fast & slow growth in everything

There is no one-size-fits-all to progression. Embrace and encourage growth and learning in different ways, contexts and speeds

Lose the ego & don’t be a d**k

A flat, inclusive environment motivates all to participate fully and proactively

Leadership capabilities & experience

Team & culture building

I have built, scaled and led full-spectrum design teams of different scales and contexts, with a focused emphasis on transparency, inclusivity and open feedback.

  • Led 10+ designers at Great Fridays, London

  • Led 40+ designers at Digital Ventures London

  • 100+ designers across EMESA at BCG X

Project leadership & line management

My experience includes multi-disciplinary leadership & line management across diverse project types, including innovation, product build, digital transformation and iterative improvement.

  • Full management of Product, Engineering & Design teams

  • Hands-on Head of Design roles

  • Creative direction/QA

Stakeholder relationships

Building ongoing relationships with C-suite / executive stakeholders, driving advocacy and shared ownership internally.

  • Using design approaches to enable deep understanding of client/stakeholder needs and behaviours

  • Regular touchpoints with CEO / C-suite executives

  • Building strategies, frameworks & narratives to drive business growth and project impact internally

Facilitation & presentation

I can conceive, create and facilitate workshops, presentations, pitches and immersive experiences across group-sizes, industries and contexts .

  • Multi-industry, large-scale immersive innovation workshops

  • Narrative, proposal & pitch creation & delivery

  • Co-creation and discovery/learning environments

Industry experience & expertise

I have varied experience across a broad spectrum of B2B & B2C contexts/sectors, notably:

  • Finance / Fintech & insurance

  • Consumer / FMCG

  • Telco

  • Industrial Goods

  • Energy

Thought leadership

Throughout my career I have continued to drive bleeding edge thinking and approaches to stay ahead of the curve and embed future-proofed excellence in my teams

  • Articles, blog-posts and book chapters across varied publications

  • Development of new tools, approaches and frameworks for remote working, team norming, innovation & facilitation

  • Led future design initiatives, developing approaches to future human behaviours and interfaces

Coaching & mentoring

I am passionate about Growing individuals and teams by building inclusive environments where all can contribute and grow

  • Coached/Managed both managers & ICs

  • Defined & built social committees

  • Planned & facilitated strategic off-sites

Cross-functional partnerships

My roles have included representing the needs of design within organisations and supporting the wider business through in-depth partnerships with internal teams.

  • Developing L&D strategies/plans/budgets

  • Career development and progression planning

  • Staffing & resource planning

  • Recruitment approaches & talent strategies

DEI & ERG advocacy

Advocacy of Diversity, Equity and Inclusion through bottom-up affiliation and contribution.

  • I built and led the DEI/ERG committees within DV London

  • Created and delivered the global ‘Diversity Celebration Week’ initiative, where employees (both marginalised groups and allies) drove events, panels, initiatives and celebrations to raise awareness and affiliation with DEI priorities and agendas.

  • I have also co-authored our DEI strategy and am part of the regional Pride Leadership Committee.